What makes a lead exclusive
An exclusive lead is a call or form that reaches one contractor. It came from your ad, your listing or your website, so nobody else is dialing the same homeowner. That is the only kind we sell.
- The customer searched for your service in your area
- They reached you through an ad, listing or page that carries your name
- The call or form comes straight to you, as it happens
- We never resell it or send it to a second company
- You can see which ad, keyword or page produced it
Compare that with a lead marketplace. Angi's own help pages say each customer request is matched with up to 5 pros, and a standard lead is charged whether or not you answer it.
What we run for contractors
Pick one channel or combine them. Most contractors start with the one closest to a ringing phone.
Google Ads ManagementSearch campaigns built around the jobs you want, in the towns you cover.
Local Service AdsThe pay-per-lead listings at the very top of Google, set up and managed for you.
SEO for ContractorsRankings in Google's map results and regular results for your services and towns.
Social Media AdvertisingFacebook, Instagram and other social ads that reach homeowners before they search.
Contractor Website DesignFast websites built to turn a visit into a call, with a page for every service.Trades we generate leads for
Each trade buys differently, so each gets its own plan. Pick yours.
How we generate leads for a contractor
Find your buyers
We start with who hires you: the jobs you want more of, the towns you cover and what those customers type into Google.
Put you in front of them
Ads, search rankings or both, pointed at those searches and those towns only.
Make contact easy
A page built to get the call or the form, with tracking so every lead is tied to its source.
Help you close
You see each lead as it arrives, with the details you need to call back and book the job.
We deliver the lead to you alone. What happens on the call is yours, and we'll tell you what we hear working.
Why do shared leads cost more than they look?
A shared lead is sold to several contractors at once, so its real price is the fee times the number of leads you lose. If five companies get the same request, four of them paid for a job they never had a chance at.
The second cost is speed. When several contractors call the same homeowner, you are competing on speed and price before anyone has seen the job. Your own lead has no one else in line. You still need to call back fast, but you are the only one calling.
The third cost is that nothing is left when you stop paying. A marketplace profile is rented. A website, a ranking and a Google Ads account with a year of data behind it keep working for you.
How much do contractor leads cost?
It depends on the trade, the town and the channel, and anyone who quotes a flat price per lead before looking at your market is guessing. A roofing lead in a large metro and a handyman lead in a small town are priced by different auctions.
What we can tell you up front is how each channel bills. Google Ads charges per click, and Google caps a month at 30.4 times your daily budget with no stated minimum. Local Services Ads charge per lead, and only for valid ones. SEO and websites are a monthly fee for the work, not a charge per lead. See pricing for our plans.
Get a lead plan for your trade
Three things we ask before we take a contractor on
How fast should you answer a new lead?
As fast as you can pick up the phone. Research published in Harvard Business Review found that most companies do not respond to online leads nearly fast enough, and a homeowner with a leaking roof or a dead furnace is not waiting on a callback.
That is why our forms save a caller's name and number at the first step, and why every lead reaches you the moment it comes in. If you can't answer during the day, tell us. We plan the campaign around the hours someone can.
Who we work with, and who we don't
We work with contractors and home-service companies that do the work themselves in a defined local area.
A good fit
- Roofing companies
- HVAC contractors
- Plumbers and electricians
- Junk removal and dumpster rental
- Painters and remodelers
- Landscapers and tree services
- Concrete and pest control companies
- Handyman businesses
Not a fit
Lead resellers
We don't generate leads for a company that plans to sell them on to others.
Businesses with no service area
Our work is local. A national e-commerce store needs a different agency.
Anyone who wants pre-1978 paint work advertised without certification
EPA's lead-paint rule bars firms from advertising that work unless they are certified. We ask first.
Not sure where you fit? Send the form and say what you do. We'll tell you straight.
Contractor lead generation questions
What is a lead generation company for contractors?
Are your contractor leads shared with other companies?
Which is better for contractors, Google Ads or Local Services Ads?
How long does it take to get leads?
Do you work with small contractors?
What trades do you generate leads for?
A marketing company that only works for contractors
Local Contractor Leads does one thing: it gets the phone to ring for companies that do physical work in a local area. We don't run campaigns for restaurants or software firms, so everything we learn stays inside the trades.
We know a roofer's year is shaped by storms, that an HVAC company's calls swing with the weather, and that a dumpster company lives on remodels and tear-outs. The plan we write for you starts there. More about us.
Ready for leads that are only yours?
Send your name and phone number, then tell us your trade and where you work. We'll come back with a plan for your area and what it would take.