What Local Services Ads are
Local Services Ads are Google listings for local service businesses. They appear at the top of search results in the areas you choose, and a customer can call, message or book straight from the ad. Unlike regular Google Ads, you are charged per lead, not per click, and only verified local providers can run them.
- Pay per leadYou are charged when a customer contacts you through the ad.
- Google Verified badgeShown once Google has checked your business registration and identity.
- Top of the pageAbove regular search ads and in Google's local listings.
- Your service areasThe ad shows only in the areas you select.
How we set up and run your Local Services Ads
Check your trade and area
Google offers these ads by trade and location. We confirm yours qualifies before anything else.
Get you verified
We walk you through Google's business and identity checks.
Build the profile
Services, areas, hours, photos and the job types you want.
Set the budget
A weekly figure that matches how many leads you can handle.
Review every lead
We flag bad leads for credit and watch which job types pay.
What affects the cost of Local Services Ads?
There is no flat price. Google says lead prices vary by location, job type, lead type and bidding mode. Your monthly maximum is your average weekly budget multiplied by the average number of weeks in a month, and the ad stops showing once you reach it.
- Your trade and the job types you accept
- Your city or metro
- Calls versus messages: messages are usually priced lower
- The bidding mode you choose
- How many of your leads are valid
What most contractors miss about Local Services Ads
What counts as a lead you pay for
Google charges only for valid leads. Its help pages list what counts.
- A call you answer, or one you return and speak on
- A missed call in business hours where the caller stays on more than 20 seconds
- A text or email from the customer
- A voicemail from the customer
- A booking request (United States and Canada)
A repeat contact from the same number or email within 15 days of a charged lead is not charged again.
Local Service Ads questions
How much do Local Services Ads cost per lead?
What is the Google Verified badge?
Can I dispute a bad lead?
Is my trade eligible for Local Services Ads?
Talk to us about Local Service Ads
Send your name and phone number, then tell us your trade and where you work. We'll come back with a plan for your area and what it would take.