What Google Ads management covers
Google Ads management is the ongoing work of deciding which searches your ad shows for, what the ad says, where the click lands and what you pay for it. Google bills you per click, so the job is making sure each click is someone who could hire you.
- Keyword selectionThe searches that mean a paying job, grouped by service.
- Negative keywordsThe searches you never want to pay for: jobs, DIY, free, parts.
- Location targetingYour towns in, the rest of the map out.
- Ad copyAds written for each service, with your phone number on them.
- Landing pagesA page for each service that asks for the call or the form.
- Call and form trackingEach lead tied to the keyword and ad behind it.
How a campaign gets built
Research
We look at what people search for your trade in your area and what a click costs there.
Structure
One campaign per service line, so the budget goes where you want the work.
Launch
Ads, extensions, tracking numbers and landing pages go live together.
Trim
We read the real search terms and cut the ones that waste money.
Report
You see leads, cost and cost per lead, by service.
What affects the cost of Google Ads for contractors?
You pay Google for clicks and pay us to manage the account. Google caps a month at 30.4 times your average daily budget, and on any single day it can spend up to about twice that daily figure. Google states no minimum budget. What a lead ends up costing comes down to the factors below.
- Your trade: some services have far more advertisers bidding
- Your market: a large metro costs more per click than a small town
- How tight the keyword list and the map are
- How well the landing page turns a click into a call
- Whether calls get answered
Where contractor ad budgets leak
What we need from you
- Your services, ranked by which ones you want more of
- The towns or ZIP codes you will drive to
- A monthly ad budget you are comfortable with
- Who answers the phone and during which hours
- Access to your Google Ads account, or permission to open one in your name
Google Ads Management questions
Is Google Ads worth it for a small contractor?
How is Google Ads different from Local Services Ads?
Who owns the Google Ads account?
How soon will Google Ads produce leads?
Talk to us about Google Ads Management
Send your name and phone number, then tell us your trade and where you work. We'll come back with a plan for your area and what it would take.