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Lead generation for contractors

Social Media Advertising for Contractors

Search ads catch people who are already looking. Social ads reach the homeowners in your towns who will need you soon and haven't searched yet. We build the offer, the ad and the form, and send the leads to you alone.

  • Reaches homeowners before they search
  • Your photos, your name, your towns
  • Leads sent to you alone
Get a lead planCall 1-877-934-9998

Get your lead plan

Step 1 of 2: your contact details
Step 2 of 2: about your business

Or call 1-877-934-9998
  • Leads go to you and nobody else
  • Google Ads, Local Services Ads, SEO and social
  • One plan built around your trade and area

Where social ads fit for a contractor

Social advertising works best for work people can be reminded they need: a roof inspection after a storm, a spring cleanup, an exterior repaint, a dumpster for a garage cleanout. It works less well for emergencies, where people go straight to Google.

  • Facebook and InstagramThe widest reach among homeowners, with lead forms built in.
  • TikTok and SnapchatShort video for trades with something to show.
  • LinkedInFor contractors who sell to property managers and businesses.
  • RetargetingAds shown to people who visited your site and didn't call.

How we run a social campaign

  1. Pick the offer

    One clear reason to contact you now.

  2. Build the ad

    Your photos or video, plain wording, your name on it.

  3. Set the audience

    Homeowners in your towns, not the whole state.

  4. Capture the lead

    A short form or a call, delivered to you as it arrives.

  5. Test and keep the winner

    Several versions run against each other and the weak ones get cut.

What affects the cost of social ads for contractors?

You pay the platform for the ads and pay us to manage them. The cost of a lead moves with the factors below, and social leads usually need a faster callback than search leads because the person wasn't shopping when they saw you.

  • The offer: a free inspection draws more leads than a general ad
  • The quality of your photos and video
  • The size of the area you target
  • The season
  • How quickly leads are called back
Get a lead planCall 1-877-934-9998

What to know before running social ads

What we need from you

  • Photos and short videos of real jobs
  • An offer you can stand behind
  • The towns you want to reach
  • A monthly ad budget
  • Someone to call new leads back the same day

Other services

Trades we run this for

Social Media Advertising questions

Do Facebook ads work for contractors?
They work for services with a clear offer and something visual to show, such as roofing, painting, landscaping, remodeling and cleanouts. They are weaker for emergencies like a burst pipe, where people search Google first. The offer and the speed of your callback decide most of the result.
Which social platform is best for contractors?
For most residential contractors it is Facebook and Instagram, which share one ad system and reach the most homeowners. TikTok and Snapchat suit trades with good video. LinkedIn is for commercial work sold to property managers and facility staff. We pick by who your customer is.
Are social media leads exclusive?
The leads from a campaign we run for you come from your own ad and go to your phone or inbox only. They are yours in the same way a call from your truck lettering is yours. We don't collect leads on a generic page and hand them to several companies.
How much should a contractor spend on social ads?
Enough to reach the homeowners in your service area several times in a month, which depends on how many towns you cover. We would sooner start small on one offer in a few towns, see what a lead costs, and widen it once the numbers hold.

Talk to us about Social Media Advertising

Send your name and phone number, then tell us your trade and where you work. We'll come back with a plan for your area and what it would take.

3414 Erhart Road, Litchfield, OH 44253

Step 1 of 2: your contact details
Step 2 of 2: about your business

Or call 1-877-934-9998
Get a lead planCall now