Contractor Lead Generation FAQ

A lead generation company gets potential customers to contact a contractor. Some sell the same request to several companies. Others, like us, build and run the contractor's own advertising, search listings and website so each call or form goes to that contractor alone. Ask any company which kind it is before you sign.

Each lead from our campaigns goes to one contractor. The call or form comes from an ad, listing or page that carries your business name, and we never send it to anyone else. That is the difference between running your own marketing and buying requests from a marketplace that matches each customer with several pros.

They do different jobs, and many contractors run both. Local Services Ads sit at the top of Google, bill per lead and are open only to verified local providers in the trades Google offers them for. Google Ads bill per click and let you choose the exact searches, towns and landing pages.

Paid ads can produce calls as soon as the account is approved and live, because you are buying a place on the page. Search rankings from SEO build over months. That is why a common plan starts with ads for calls now and adds SEO so you depend on ads less over time.

A one-truck company can advertise profitably when the map and the job types are kept tight. Google states no minimum budget for Google Ads, so the real question is whether the budget fits the cost of a click in your trade and town. We'll tell you if it doesn't.

Roofing, HVAC, plumbing, electrical, junk removal, dumpster rental, painting, remodeling, landscaping, tree service, concrete, pest control and handyman work. Each one has its own page under industries with how we approach that trade. If yours isn't listed, send the form and ask.

It can be, when the campaign is kept narrow. A small company does best with one or two high-value services, a short list of towns and a tight keyword list. Google states no minimum budget, so the test is whether your budget buys enough clicks in your market to produce calls. We check that before you spend.

Google Ads charge per click and let you pick the searches, write the ad and choose the landing page. Local Services Ads charge per lead, show above regular ads and are limited to verified providers in the trades Google offers them for. Many contractors run both so they appear twice on the same results page.

Ask this of any agency before you sign. The account holds your search data and history, which is worth keeping if you ever change agencies. Tell us on the first call how you want ownership and access set up, and we'll put it in writing.

Ads can start showing once the account, billing and ads are approved, so calls can begin in the first days. The early weeks are also when we learn the most: which searches turn into calls and which just spend money. Expect the cost per lead to improve as we trim.

Google doesn't publish a single price. Its help pages say the cost of a lead depends on your location, the job type, the lead type and your bidding mode. Messages are usually priced lower than calls. The reliable way to find out is to run a small weekly budget and read the first month of charges.

It is the badge Google shows on a Local Services Ad once the business has passed its checks. Google's current page says it verifies your business registration and your identity, and the badge appears alongside the specific checks your business passed. Older articles use the badge's previous name.

Google reviews charged leads for 30 days and automatically credits the ones it finds invalid, duplicate or low quality. You can also mark a lead through the feedback survey on your Leads page, and Google may credit leads reported that way. We do that review for you so wrong numbers and spam don't sit on your bill.

Google lists plumbing, electricians, HVAC, roofing, landscaping and moving among its home-services categories. Availability for other trades depends on where you work, and Google changes the list. We check your exact trade and ZIP codes with Google's own eligibility tool before recommending it.

Plan on months, not weeks. Profile and technical fixes can move map rankings fairly quickly, while new pages and links take longer to earn their place. The timeline depends mostly on how strong the companies above you are. That is why we often pair SEO with Google Ads at the start.

Ads stop the day the budget stops. Rankings keep producing calls, and a company that shows in the ads, the map and the regular results takes more of the page than one that shows once. SEO also lowers what you depend on ads for over time.

Local SEO is the work of ranking in searches that have a place attached, such as roof repair in a named town. It centers on your Google Business Profile, pages for your services and service areas, consistent business details across the web, and reviews. It is the form of SEO that matters for a contractor.

Only for towns where you can say something real: jobs you have done there, local rules, the housing stock, how fast you get there. A page that reads the same with another town's name does nothing. We build the strong ones first and list the rest as service areas.

They work for services with a clear offer and something visual to show, such as roofing, painting, landscaping, remodeling and cleanouts. They are weaker for emergencies like a burst pipe, where people search Google first. The offer and the speed of your callback decide most of the result.

For most residential contractors it is Facebook and Instagram, which share one ad system and reach the most homeowners. TikTok and Snapchat suit trades with good video. LinkedIn is for commercial work sold to property managers and facility staff. We pick by who your customer is.

The leads from a campaign we run for you come from your own ad and go to your phone or inbox only. They are yours in the same way a call from your truck lettering is yours. We don't collect leads on a generic page and hand them to several companies.

Enough to reach the homeowners in your service area several times in a month, which depends on how many towns you cover. We would sooner start small on one offer in a few towns, see what a lead costs, and widen it once the numbers hold.

A website is the one listing you own. It is where ads send clicks, what Google reads to decide your rankings, and where a referral looks you up before calling. Social pages and marketplace profiles can change their rules or their prices. Your own site keeps working either way.

At least one for each service you want to be found for, plus about, contact and the service areas that matter most. A roofer who offers repairs, replacements, storm damage and gutters should have four service pages, not one page listing all four.

We can rebuild it and keep what is already working. Before anything changes we list every existing page that has rankings or links and redirect each one to its new address, so the search traffic you have carries over to the new site.

It should be built for it. Each ad group needs a matching page, with tracking that reports which keyword led to the call. A site we build is ready for Google Ads and SEO from the first day.